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  • Writer's picturePaul Peter Nicolai

Website Review Manipulation Is Deceptive

A claim was brought over a company’s practice of suppressing reviews on its website. The company asked for the case to be dismissed. The court refused and allowed the unfair and deceptive trade acts case to continue, opening the website owner to possible triple damages.

 

WHY THIS IS IMPORTANT… the website allowed customers to leave reviews that rated the company from one to five stars. The allegation is that the company suppressed lower-ranked ratings, which misled potential buyers. The court noted that suppression of ratings and the misrepresentation it represented was enough to be an unfair and deceptive trade practice. The court ruled that the allegation that the customers would not have purchased but for the inflated ratings was enough to allow the case to proceed.

 


 

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