Celebrity Project Agreements

A celebrity might agree to perform some of the following tasks under a contract providing for the celebrity to endorse a highend hotel and condominium project. The celebrity’s responsibilities will vary with all the circumstances, including the nature of the project, the expectations of the parties, and the recommendations of the marketing team.

• Appear at press conferences to announce projectrelated milestones;

• Announce the celebrity’s plans to travel to the project for vacations and events;

• Use the celebrity’s photograph in brochures, websites, onsite signage, and promotional giveaway products;

• Crosslink between the celebrity’s website and the project’s website;

• Host parties for other celebrities, thought leaders, media, real estate lawyers, etc., either onsite or in major cities, themed to promote the project;

• Arrange photo shoots, movie shoots, etc., at the project;

• Reside at the project a certain number of days every year, and try to make sure the media knows about these living arrangements;

• The celebrity will be entitled to, and should try to use, a certain amount of free food, beverage, and spa services at the hotel every month;

• Perform at the project (usually requires additional compensation);

• Own, dock, and/or use a boat at the project, if it includes boatingrelated components;

• Allow the developer’s PR team to notify paparazzi of celebrity’s arrival, departure, and other activities at the project;

• Mention the project in press interviews, particularly if arranged by the developer’s PR team;

• Participate in design sessions about the project, so promotional materials can say the design reflects the celebrity’s ideas and suggestions;

• If the celebrity is a musician, assist in developing or performing a theme song;

• Attend marketing events;

• Cooperate in promotional/PR activities the developer’s PR team comes up with from time to time (the celebrity may insist on approval rights);

• Participate in events that the manager arranges; coordinate the celebrity’s promotional activities with the manager’s marketing and preopening plans; and

• Not discuss “offlimits” topics about the project like timing, phasing, future amenities, cost, construction progress, celebrity compensation, marketing plans, or topics that might raise securities law issues (investment projections).