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Corporate Survival Guide

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INTELLECTUAL PROPERTY ISSUES

Intellectual property concerns for the new corporation will typically fall into three categories: trademarks, trade names, and trade secrets.

Trademarks
A trademark is a registered name giving the owner a priority in the use of the trademark in its industry. A state trademark gives some protection of the name in the state in which the registration is made. A federal trademark protects the name throughout the United States for businesses using or expanding the use of the name after the registration.

Trade Name
A trade name is different from a trademark. If the corporation operates under a name different from its legal name, it is using a trade name and needs to register that name. Check local law for the requirements of filing for use of a trade name. In Massachusetts a filing is required with the city or town clerk where the corporation operates.

Trade Secrets
One major issue facing a business is the protection of its confidential and proprietary trade secrets. Several tools are available under the Uniform Trade Secrets Act ("UTSA") to provide this protection.

  • UTSA restrictions. The UTSA restricts the use of confidential information and provides remedies for the release of such information. UTSA does not require a contract to enforce its provisions and does not affect contractual remedies.
  • Employment agreements. If the potential costs warrant the protection, an employee agreement can also be adopted. Be wary of state laws which may provide significant protection, and sometimes restrictions on, employers seeking to use noncompetition provisions in employment agreements. The employment agreement should be reached before employment begins.
  • Shareholder agreements. A shareholder agreement may also be used to provide for protection of trade secrets.

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